Look at the two pundits on the left and right in the freeze frame below and ask yourself a simple question: who’s “winning” the exchange? Who looks confident, ready, and happy to be there? Television audiences make snap judgments about the people who appear on their screens, and these are largely driven by nonverbal cues such as posture and facial expression.

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Franklin Forum’s training team has sponsored academic research and developed proprietary tools for gauging the impact of nonverbal communication on audiences. This research forms the core of the Franklin Forum’s media training.