The Franklin Forum

The Franklin Forum is a new communications organization that provides media training and support, including message development and speaker promotion, to strengthen top progressive messengers and messaging.

Candidate

Compelling People

Read about Compelling People, the new book from Franklin Forum President John Neffinger.

Case Study

Winning vs. Losing on Television

Look at the two pundits in the freeze frame here and ask yourself a simple question: who’s “winning"?Read More >
Feature

Building Persuasive Messaging: Connect, Lead, and Distinguish

When communicating with a persuadable audience we recommend that you follow three steps: Connect, Lead, Distinguish.Read More >
Case Study

Social Psychology Informing Our Strategy

In this Harvard Business Review cover story, new light is shed on the debate: better to be feared or loved?Read More >

Candidate

Compelling People

Winning vs. Losing on Television

Building Persuasive Messaging: Connect, Lead, and Distinguish

Social Psychology Informing Our Strategy

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